FOR IMMEDIATE RELEASE

Contact: Burgundy L. Olivier "I LOVE SPINACH" Cookbook www.ilovespinach.com

"I LOVE SPINACH" Cookbook Hits the "Lottery" with the "Spinach Mobile"

Lafayette, LA - The publisher of the "I LOVE SPINACH" Cookbook, Burgundy L. Olivier, has hit a virtual lottery with what she calls her "vehicular billboard." The "Spinach Mobile" as it is aptly named, features a personalized Louisiana license plate that reads "SPINACH." The cookbook's website, www.ilovespinach.com, is evidenced all around the champagne-colored van in dark green lettering.

A "car topper" sign was custom-made two weeks ago, and Olivier states, "When the illuminated car sign was added, the hits to the cookbook's website sky-rocketed to nearly four times its normal traffic." Olivier's husband reports that this "pizza-delivery-looking-sign" is just one of his wife's ingenious marketing ideas for promoting her best-selling cookbook.

The "Spinach Mobile" has recently taken road-trips to test its effectiveness traveling through New Orleans, LA, Jackson, MS, Memphis, TN and the Texas Hill Country, including Austin, San Antonio and Houston. Many motorists just smile, honk their horns, and show a "thumbs up."

The decal on the back glass sums it up with: "SPINACH…it's not just for breakfast anymore."

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